Alex Harrell, CRO of Duravi, is a dynamic business development and sales executive with 20 years of experience driving revenue growth, customer expansion, and strategic partnerships across heavy industry sectors. He has led sales initiatives in the global steel and oil & gas markets, notably with Vallourec and Premiere, where he was instrumental in market penetration and long-term client growth.

Alex also brings specialized expertise from the crane and heavy lift industries, where he held senior roles including Strategic Planning Director at TNT Crane & Rigging. A graduate of the Marine Military Academy, he also holds degrees from Blinn College and Texas A&M in Industrial Distribution. His deep understanding of complex B2B sales cycles and his hands-on industry knowledge enable him to develop high-impact strategies that align sales performance with Duravi’s growth goals.