Our ORIGIN

Duravi was born out of more than 30 years of research and development by a team driven to challenge conventional thinking around materials science, sustainability, and performance.

Our journey began with a simple but bold question: could we make metals stronger, more efficient, and longer-lasting—without relying on toxic chemicals?

That question first sparked the curiosity of our inventor, Howie Damron, who began experimenting with knives as a teenager. His early passion for metallurgy grew into a decades-long pursuit to understand metal at the molecular level. Instead of following traditional industrial paths, he focused on what nature already provides—plants.

Through this work, Howie unlocked the ability to realign metal’s surface structure at the molecular level—reducing friction, preventing corrosion, and improving performance in ways that defy traditional limitations. His discoveries laid the foundation for what would become Duravi.

Today, Duravi is a company led by a team of experts building on that foundation to develop plant-based, high-performance technologies that are both sustainable and scalable. Our innovations address real-world challenges across industries, tackling more than $10 trillion in global losses each year due to friction, wear, and corrosion.

We believe that redefining what’s possible doesn’t have to come at the planet’s expense. At Duravi, performance, profitably and sustainability are no longer at odds—they’re part of the same solution.