An Open Letter to American Industry — From the Office of the CEO, Duravi
Duravi’s CEO Tommy Denning addresses the current geo-political implications on oil and lubrication for corporations and consumers resulting from the closure of the Strait of Hormuz.
To: Our partners across American industry and the families who ultimately depend on it.
The conflict with Iran and the constraint of flow through the Strait of Hormuz have tightened global oil supply. Significant raw materials and finished goods outages are on the horizon because of this supply disruption. When that happens, the sequence is predictable: energy costs rise, transportation follows, input costs expand, and those pressures move, step by step, until they reach the American household.
That is the reality today. A disruption halfway around the world is now moving through every layer of the American economy.
For many families, it feels simple - everything costs more, and nothing gives relief.
For American industry, the situation is equally direct. You are being asked to maintain output, protect margins, and preserve reliability while navigating:
Volatile energy costs
Tightening supply chains
Aging equipment and strained replacement cycles
Increased scrutiny on capital and operating spend
In most cases, the response is constrained. Costs rise, prices adjust, and pressure moves downstream.
It is rational. It is common. And right now, it is compounding strain at the household level.
Where Duravi Stands
We want to be clear.
Duravi will not raise prices in response to this environment.
We will maintain our current pricing structure through this period of volatility.
We will remain American sourced and American made.
And we will not use global instability as justification to pass cost pressure forward.
Why This Is Possible
Most of the industrial economy is tied to oil. When supply is disrupted, cost escalation follows across lubricants, freight, and equipment operation.
Duravi is not tied to that system in the same way.
Our technology is not indexed to crude markets or refinery output. It is not exposed to the same supply constraints moving through global oil routes. We are, by design, decoupled from that volatility. Our feedstocks and core components are sourced directly from American farms and domestic businesses. That supply chain is shorter, more controlled, and not exposed to the same geopolitical chokepoints driving global price escalation.
That distinction allows us to do something most cannot:
Hold pricing while others are forced to adjust
Maintain supply stability without reacting to oil shocks
Deliver performance without introducing new cost pressure
Our Commitment
Duravi will:
Maintain pricing discipline through volatility
Keep production domestic
Operate independently of oil-driven cost escalation
Focus on measurable efficiency gains where they matter most
This is not a temporary posture. It is how we are built to operate.
Sincerely,
Tommy Denning Jr.
Chief Executive Officer
Duravi, Inc.